Business and Marketing

Business and Marketing

Facebook and Twitter get a lot of attention as social networking tools, but really there’s no better place for a photographer than Instagram. Why? First of all, Instagram is image-focused and...

Perpetual Marketing

Would you be interested in a business model that was inherently designed to reduce marketing costs, increase profits and perpetually build the buzz over time? This has certainly been our experience...

Life is a Story

Life is a story told from many different perspectives, ultimately weaving together the many big and little moments that represent each of us. Photography is a loom which weaves these moments...

The Psychology of Portrait Pricing

by Bry Cox, Texas School Instructor Awhile back I consulted with a photographer who desperately needed help. She was a single mother trying to make a living as a self-taught photographer shooting...

Surprise and Delight

by Gregory Daniel, Texas School Instructor There has never been a better time to set yourself apart from all the noise in our profession than now. Swimming in the sea of sameness...

Creating a Brand Name for Your Business

by Mary Fisk-Taylor Owning and operating a photography business is as diverse as the art of photography itself. There is no limit to the many styles, concepts, mediums, and genres of photography....

Earning the Money You Deserve!

by William Branson III, Texas School Instructor Imagine this . . . Two photographers from the same town, each one dreaming of owning a thriving photography business.  Both are equally talented, with...

Extraordinary Rebranding

by Marilyn Sholin, Texas School Instructor This year I decided it was TIME to finally redo my website and make it totally usable and incorporate all my business under one brand name....