Business and Marketing

Business and Marketing

“Uniquely Designed”

by Gregory Daniel My first memory of Lesa having an interior designer help us determine what our home should look like was anything but welcome on my part in the beginning. I...

Earning the Money You Deserve!

by William Branson III, Texas School Instructor Imagine this . . . Two photographers from the same town, each one dreaming of owning a thriving photography business.  Both are equally talented, with...

Facebook and Twitter get a lot of attention as social networking tools, but really there’s no better place for a photographer than Instagram. Why? First of all, Instagram is image-focused and...

Life is a Story

Life is a story told from many different perspectives, ultimately weaving together the many big and little moments that represent each of us. Photography is a loom which weaves these moments...

Creating a Brand Name for Your Business

by Mary Fisk-Taylor Owning and operating a photography business is as diverse as the art of photography itself. There is no limit to the many styles, concepts, mediums, and genres of photography....

Perpetual Marketing

Would you be interested in a business model that was inherently designed to reduce marketing costs, increase profits and perpetually build the buzz over time? This has certainly been our experience...

Surprise and Delight

by Gregory Daniel, Texas School Instructor There has never been a better time to set yourself apart from all the noise in our profession than now. Swimming in the sea of sameness...

Extraordinary Rebranding

by Marilyn Sholin, Texas School Instructor This year I decided it was TIME to finally redo my website and make it totally usable and incorporate all my business under one brand name....

An All-Inclusive Approach

by Nate Peterson, CPP, M.Photog. As a traditional portrait photographer, we do a lot of work “on spec.” Meaning, we usually charge a nominal session fee and then spend hours of effort...

Who Are You

Lesa and I have always been concerned with the management of our business as well as the technical side. We learned early on that minding our business was an extremely important...