Business and Marketing

Business and Marketing

Creating a Brand Name for Your Business

by Mary Fisk-Taylor Owning and operating a photography business is as diverse as the art of photography itself. There is no limit to the many styles, concepts, mediums, and genres of photography....

The Psychology of Portrait Pricing

by Bry Cox, Texas School Instructor Awhile back I consulted with a photographer who desperately needed help. She was a single mother trying to make a living as a self-taught photographer shooting...

Life is a Story

Life is a story told from many different perspectives, ultimately weaving together the many big and little moments that represent each of us. Photography is a loom which weaves these moments...

Extraordinary Rebranding

by Marilyn Sholin, Texas School Instructor This year I decided it was TIME to finally redo my website and make it totally usable and incorporate all my business under one brand name....

Portrait Magazine Generates Studio Profit

By Mary Fisk-Taylor This year we tried something new at our studio and it is truly one of the best things we did all year. Operating from a very small home studio...

“Uniquely Designed”

by Gregory Daniel My first memory of Lesa having an interior designer help us determine what our home should look like was anything but welcome on my part in the beginning. I...

The Fine Art Portrait Session

by Bill Hedrick If you’re ever in the Long Beach, California, area and happen to visit the scenic Shoreline Village at Rainbow Harbor, you owe it to yourself to check out The...

Facebook and Twitter get a lot of attention as social networking tools, but really there’s no better place for a photographer than Instagram. Why? First of all, Instagram is image-focused and...