Business and Marketing

Business and Marketing

Who Are You

Lesa and I have always been concerned with the management of our business as well as the technical side. We learned early on that minding our business was an extremely important...

Creating a Brand Name for Your Business

by Mary Fisk-Taylor Owning and operating a photography business is as diverse as the art of photography itself. There is no limit to the many styles, concepts, mediums, and genres of photography....

“Uniquely Designed”

by Gregory Daniel My first memory of Lesa having an interior designer help us determine what our home should look like was anything but welcome on my part in the beginning. I...

Facebook and Twitter get a lot of attention as social networking tools, but really there’s no better place for a photographer than Instagram. Why? First of all, Instagram is image-focused and...

The Psychology of Portrait Pricing

by Bry Cox, Texas School Instructor Awhile back I consulted with a photographer who desperately needed help. She was a single mother trying to make a living as a self-taught photographer shooting...

Portrait Magazine Generates Studio Profit

By Mary Fisk-Taylor This year we tried something new at our studio and it is truly one of the best things we did all year. Operating from a very small home studio...

Surprise and Delight

by Gregory Daniel, Texas School Instructor There has never been a better time to set yourself apart from all the noise in our profession than now. Swimming in the sea of sameness...

Earning the Money You Deserve!

by William Branson III, Texas School Instructor Imagine this . . . Two photographers from the same town, each one dreaming of owning a thriving photography business.  Both are equally talented, with...

The Digital Receptionist by Mark McCall

The phone is the lifeblood of most businesses. Prospective clients are calling to get pricing, availability or information about what you offer as a business. We simply have to take those...

Perpetual Marketing

Would you be interested in a business model that was inherently designed to reduce marketing costs, increase profits and perpetually build the buzz over time? This has certainly been our experience...