Business and Marketing

Business and Marketing

Extraordinary Rebranding

by Marilyn Sholin, Texas School Instructor This year I decided it was TIME to finally redo my website and make it totally usable and incorporate all my business under one brand name....

The Psychology of Portrait Pricing

by Bry Cox, Texas School Instructor Awhile back I consulted with a photographer who desperately needed help. She was a single mother trying to make a living as a self-taught photographer shooting...

“Uniquely Designed”

by Gregory Daniel My first memory of Lesa having an interior designer help us determine what our home should look like was anything but welcome on my part in the beginning. I...

Life is a Story

Life is a story told from many different perspectives, ultimately weaving together the many big and little moments that represent each of us. Photography is a loom which weaves these moments...

Perpetual Marketing

Would you be interested in a business model that was inherently designed to reduce marketing costs, increase profits and perpetually build the buzz over time? This has certainly been our experience...

Facebook and Twitter get a lot of attention as social networking tools, but really there’s no better place for a photographer than Instagram. Why? First of all, Instagram is image-focused and...

The Fine Art Portrait Session

by Bill Hedrick If you’re ever in the Long Beach, California, area and happen to visit the scenic Shoreline Village at Rainbow Harbor, you owe it to yourself to check out The...

Portrait Magazine Generates Studio Profit

By Mary Fisk-Taylor This year we tried something new at our studio and it is truly one of the best things we did all year. Operating from a very small home studio...

The Digital Receptionist by Mark McCall

The phone is the lifeblood of most businesses. Prospective clients are calling to get pricing, availability or information about what you offer as a business. We simply have to take those...