ESP: Expression Sells Photographs

Think like a customer… when you see a photo you are in, what do you do? You look at yourself. You analyze what you...

Using Off-Camera Flash Creatively

Although I have been using OCF (off-camera flash) for many years, there was a time in the beginning of my career that it terrified...

Wildlife Photography: Inspiration from Home

My wife and I are lucky enough to travel the world leading wildlife photo tours and safaris, a job and life-style that has us...

Anatomy of an Outdoor Family Portrait

by Don MacGregor, Texas School Instructor Environmental portraits, carefully designed and crafted, can create significant purchasing desire and ultimately higher sales. This style captures the...

Taking the Ordinary to Extraordinary

by Kimberly Smith, Texas School Instructor As everyone knows, sessions with one-year-olds can be a bit of a challenge. A sweet little girl named Addie...

Making Life Better With Lightroom

Adobe Lightroom has become a very popular software for hobbyists and professional photographers alike. It is part Raw converter, part photo processor, and part...

Surprise and Delight

by Gregory Daniel, Texas School Instructor There has never been a better time to set yourself apart from all the noise in our profession than...

Earning the Money You Deserve!

by William Branson III, Texas School Instructor Imagine this . . . Two photographers from the same town, each one dreaming of owning a thriving...

Standing Out From The Crowd

It’s something we hear all the time. We know it’s essential to our brand. But how exactly do we go about it? The easiest...

Electrical Considerations When Traveling Abroad

As you plan for your international trip, you need to consider the electrical service which may be quite different than that used in the...