Anatomy of an Outdoor Family Portrait

by Don MacGregor, Texas School Instructor Environmental portraits, carefully designed and crafted, can create significant purchasing desire and ultimately higher sales. This style captures the...

Never Say Never

The Phyllis Kuykendall Story by Steve Kozak Phyllis Kuykendall never intended to be a professional photographer. She still has old family photos of herself with a...

Follow Your Bliss

CREATE… SIMPLIFY... DO MORE OF WHAT YOU LOVE... DREAM… Decide what you TRULY want to create and then give yourself PERMISSION! There comes a time when...

Surprise and Delight

by Gregory Daniel, Texas School Instructor There has never been a better time to set yourself apart from all the noise in our profession than...

Earning the Money You Deserve!

by William Branson III, Texas School Instructor Imagine this . . . Two photographers from the same town, each one dreaming of owning a thriving...

ESP: Expression Sells Photographs

Think like a customer… when you see a photo you are in, what do you do? You look at yourself. You analyze what you...

Using Layers to Infuse a Sense of Place

by Jackie Kramer, Texas School Instructor “An imaginative photographer maintains his sense of wonder, imagination and curiosity always going hand in hand… And it is he,...

Creative Problem Solving

Creativity is problem solving. We often think of creativity as thinking outside the box – but I flip that, describing it as thinking inside...

Real Estate Photography

Let’s say that you have been shooting some real estate and you are interested in taking your work to a new level.  I’m sure...

Shooting Fashion Editorials

I am a firm believer that a great photoshoot must involve more than just a great photographer.  It takes a TEAM.  A team of...