LATEST ARTICLES

Food Photography

by Bill Hedrick It’s always been a mystery to me as to why experienced photographers who have mastered the art of lighting are so reluctant...

Creative Problem Solving

Creativity is problem solving. We often think of creativity as thinking outside the box – but I flip that, describing it as thinking inside...

The Truth About Natural Light vs. OCF

I have seen many posts on social media and magazine articles about how much better Off-Camera Flash (OCF) is than natural light. Most examples...

Faces of Despair

A lot has been written over the centuries about human compassion. In its broadest terms, compassion is the ability to understand the emotional state...

ESP: Expression Sells Photographs

Think like a customer… when you see a photo you are in, what do you do? You look at yourself. You analyze what you...

Location Lighting… Letting Go

What do weddings, wars, and sunsets have in common? ...fleeting moments. For photographers, however, these offer some of the most stressful conditions under which...

The Fine Art Portrait Session

  by Bill Hedrick If you’re ever in the Long Beach, California, area and happen to visit the scenic Shoreline Village at Rainbow Harbor, you owe...

Surprise and Delight

by Gregory Daniel, Texas School Instructor There has never been a better time to set yourself apart from all the noise in our profession than...

Follow Your Bliss

CREATE… SIMPLIFY... DO MORE OF WHAT YOU LOVE... DREAM… Decide what you TRULY want to create and then give yourself PERMISSION! There comes a time when...

Shooting Fashion Editorials

I am a firm believer that a great photoshoot must involve more than just a great photographer.  It takes a TEAM.  A team of...