LATEST ARTICLES

Standing Out From The Crowd

It’s something we hear all the time. We know it’s essential to our brand. But how exactly do we go about it? The easiest...

Location Lighting… Letting Go

What do weddings, wars, and sunsets have in common? ...fleeting moments. For photographers, however, these offer some of the most stressful conditions under which...

The Truth About Natural Light vs. OCF

I have seen many posts on social media and magazine articles about how much better Off-Camera Flash (OCF) is than natural light. Most examples...

Creative Problem Solving

Creativity is problem solving. We often think of creativity as thinking outside the box – but I flip that, describing it as thinking inside...

Fun With Food Photography

Fresh Grapes with Cyanoacryalte and Antiperspirant Glaze. . . Served with a side order of cosmetic sponges and glycerin, right? Not exactly a typical...

ESP: Expression Sells Photographs

Think like a customer… when you see a photo you are in, what do you do? You look at yourself. You analyze what you...

Anatomy of an Outdoor Family Portrait

by Don MacGregor, Texas School Instructor Environmental portraits, carefully designed and crafted, can create significant purchasing desire and ultimately higher sales. This style captures the...

Shooting Fashion Editorials

I am a firm believer that a great photoshoot must involve more than just a great photographer.  It takes a TEAM.  A team of...

Boudoir Photography – Poses that Sell

Boudoir photography has been a popular genre for years and this trend seems to have no end in sight. As I talk to many...

Food Photography

by Bill Hedrick It’s always been a mystery to me as to why experienced photographers who have mastered the art of lighting are so reluctant...